Step into your power.
Own
the
Iron
Transform your body, mind, and life.
Become unstoppable.
Own the Iron is a mental and physical fitness program for women.
Workouts + mindset coaching + visualization.
Online. Participate from anywhere in the world.
Move your body 3-5 times a week and actually look forward to it.
Make movement non-negotiable, just as automatic as brushing your teeth.
Build Consistent Habits
Fitting into a size 12 or 6 or 2 is not the point.
The goal is to gain energy, feel powerful, and live your best life.
Focus On Health, Not Size
“But I don’t have time.” “But I work full-time.” “But I have 14 million kids.”
Get mindset coaching to melt your roadblocks to the ground.
Melt Your Resistance
Beginners: learn how to do weight-lifting safely and effectively.
Seasoned lifters: challenge yourself with demanding workouts and hit new PRs.
Start Lifting (Or Lift Heavier)
View yourself as an athlete even if you really don’t feel like one (yet).
Shift Your Perspective
Increase bone and muscle density so you can climb stairs, carry heavy bags, and get down on the floor with your grandkids when you’re 80.
Age Vibrantly
Walk into any gym, anywhere, understand the equipment, and confidently plan a workout.
Feel Like a Badass
Expert speakers to educate you on hormones, nutrition, and more—with an empowering, body-positive lens.
Transform On Multiple Levels
All Ages + All Levels
Whether you’re a first-time athlete (“Never exercised in my life!”), returning athlete (“Used to be fit, but these days, not so much”), or current athlete (“Very strong and want to challenge myself”) this is for you.
We provide safe workouts and modifications for all levels.
Own the Iron is designed for midlife women in their 30s to 60s, but we welcome women of all ages: 70s, 80s, and beyond.
Do a quick assessment.
Tell us about your current fitness level, goals, and self-care routine (if any!)
Get a personalized plan to transform your body, mind, and life.
Before your first workout...
We show you how to choose what you need, schedule, and most importantly, your mindset.
The prep work is just as essential as everything that comes after!
Using the Own the Iron App >
Select if you want to work out 3x, 4x, or 5x a week.
Complete your first workout. #Done!
Stay committed
- with Mindset Meetings (every month) and Guided Visualizations (on demand).
Shed old beliefs.
Build new neural pathways.
Make your new habits sticky.
Go beyond
Go beyond the gym with expert sessions on nutrition, meal prep, hormone health, and more.
Your chance to ask an expert anything you want to know!
What Happens When You Join?
Included:
Show Me Everything That’s Included!
This program is online. Participate from anywhere in the world.
Own the Iron App
Get a personalized plan based on your fitness level and goals.
Own the Iron Assessment
Arms, shoulders, glutes, legs, back, and beyond.
Plans for 12 months
Watch and follow along for excellent form.
Video Demonstrations of Every Move
New to weight lifting or haven’t done it for awhile?
Onboarding videos get you ready to lift—safely, slowly, with perfect form.
Own the Iron Onboarding
Decide if you want to work out 3x, 4x, or 5x a week.
Flexible Options
No gym access right now? Recovering from an injury?
We show you how to modify and get a safe, effective workout regardless.
Easy Substitutions
Anybody can find a decent workout video online, but THIS is what helps you move past your resistance, actually DO the workout, and be consistent.
Mindset Coaching
Visualize Future You and see yourself becoming that woman, now.
Guided Visualizations
Learn from nutrition, meal prep, hormone, and psychology experts. Bring your questions!
“Ask Me Anything” Expert Sessions
Meet women who are beginning (and continuing) their fitness journeys.
Community Forum
Instead of counting calories, focus on gaining energy, confidence, and power.
Anti-Diet Attitude
Founded by a 52-year-old woman who’s a Master certified life coach and mom of two.
Created by Women, for Women
Share your win of the week and you might win a prize! Workout apparel, a massage at your local spa, Airbnb gift card, and more.
Extra Motivation
Why do this
Reconnect with your inner athlete (or meet her for the very first time).
Be inspired by women of all ages who are lifting weights and stepping into their power.
Learn how to do weight lifting slowly, safely, and with ideal form.
Get the proven health benefits that weight lifting provides for women: stronger bones, improved metabolism, hormone regulation, and more.
Feel like a badass as you swing a heavy suitcase into the overhead compartment (with no help!) and bound up a flight of stairs (without getting out of breath).
Create momentum that ripples from the gym into other areas of your life and become unstoppable. If you can do this, what else can you achieve at home, at work, financially, and beyond?
Meet
the Founder
Susan Hyatt is a former couch potato turned runner, weight lifter, and Master certified life coach.
At age 52 (in May!), she’s stronger than she’s ever been physically and mentally—and continues to set new PRs (personal records) at the gym.
After learning about the science of weight-lifting and how it improves bone density, builds muscle and hormone regulation for midlife women, she wanted to share this knowledge with others. This inspired her to create Own the Iron.
You’ve seen Susan in O: the Oprah Magazine, Cosmopolitan, Parade, and top-ranked podcasts like Call Her Daddy. She’s the best-selling author of Bare, a book that has inspired thousands of women to treat their bodies with appreciation, awe, and respect.
As a coach, Susan is known for her feminist, empowering, anti-diet approach. It’s about expanding your power, not shrinking your body.
Her specialty is helping you make self-care a non-negotiable part of your routine. To build habits that stick stronger than super-glue, work with Susan.
- Internet access to watch videos and participate online.
- Access to light, medium, and heavy weights. (Depending on your current fitness level, “light” could mean 3 pounds or 30 pounds or something in between.)
- In addition to effective, fun, and creative workouts, we provide a structured 12-month program that includes:
- Assessment and personalized plan for you.
- Onboarding to educate you about the benefits of weight lifting and show you how to do it safely.
- Mindset coaching in a community setting to build new beliefs and habits so that you actually DO the workouts.
- Visualizations to see yourself becoming the powerful, unstoppable woman you aspire to be and get there faster.
- A feminist, smash-the-patriarchy energy that’s so different from many programs which tend to focus on shrinking your body to achieve the supposed “ideal” physique.
I know I should move my body consistently and I know all the positive benefits of exercise. But I still don’t do it. Will this help me overcome my mental blocks?
Do I have to be at a certain fitness level before I join? Will this be too challenging for me, or not challenging enough?
During midlife, your body begins to lose muscle mass—around 1% per year—and weight lifting helps you reverse this, maintain muscle, and increase bone density too. If you want to travel freely, get down on the ground and play with your grandkids when you’re 80 or 90 without hurting yourself, start lifting weights now.
Will the workouts be 100% focused on weight lifting or will I get other kinds of workouts, too, like cardio, stretching, etc?
After that, the price increases to $997 (roughly $83 per month).